Objectives

This workshop helps job seekers develop a strong personal brand and networking strategy to increase visibility, credibility, and opportunities.

Learning Objectives:

• Define your professional brand and value proposition 
• Learn how to network with confidence
• Make the most of LinkedIn and virtual networking spaces
• Craft your brand story and elevator pitch

Key Topics:

• Building a LinkedIn profile that works for you
• Personal branding essentials (tone, story, and visual identity)
• Strategic networking (where, how, who) 
• The art of informational interviews

Activities/Tools:

• Live LinkedIn profile audit 
• “Brand Me” worksheet
• Elevator pitch builder 
• Networking map exercise